May
04 2010

Valensa International Recognized by Frost & Sullivan for Promoting Astaxanthin as an Eye Health Ingredient

Based on its recent analysis of the eye health astaxanthin market, Frost & Sullivan recognizes Valensa International with the 2009 North American Frost & Sullivan Award for Customer Value Enhancement. Valensa has expanded the market for astaxanthin by positioning its ZanthinĀ® Natural Astaxanthin product as an eye health ingredient and not just an anti-oxidant for general well-being. It holds the Tso Patent, which allows it to promote the use of astaxanthin for eye health support and also as an ideal combination ingredient with lutein and zeaxanthin in eye health supplements. It also offers blend formulations of astaxanthin with AREDS2-backed Omega-3 fatty acids for eye health. Such a focused approach toward product application has helped it carve a niche for itself in the market.

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