Seaweed-derived products from NZ Biotech company building sales in overseas markets

Posted On: August 16, 2010

Nemidon, a NZ company that makes a range of gels derived from seaweed, including moisturiser, treatments for sports injuries, muscle aches and joint pain, is growing its overseas markets.

Ninety per cent of its products are exported and those overseas sales got a boost more than 10 years ago when founder Margaret Holloway took Nemidon’s gel on a marketing trip to a United States triathlon trade show. Offering it to a visitor proved to be a good move – he turned out to be a member of the US Olympic committee.

“The visitor who came to our booth used the gel and was impressed by its qualities. He then asked if we would be prepared to put the gel up for the US market,” Hollway said.

“What that has done for us is given us the credibility we needed early on to tackle our global push, as well as the credibility to enter the Aussie market.”

Nemidon’s gels are formulated using a seaweed extract that acts as a carrier delivering the active ingredients needed for rehabilitation of the skin.

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